Business owners who understand the importance of a social media presence may still question the efficacy of outsourcing this work to a professional team. Many people worry that this investment won’t yield sufficient returns in order to make it worthwhile. While it depends on the quality of the team you hire, social media has proven to have a significant ROI. Instead of accepting that with no proof, let’s take a look at some tangible areas where your company can benefit. Here are 6 ways a professional social media team can boost your business.
Increased exposure.
The foundation of a good marketing scheme is getting your company’s name in front of as many people as possible. Employing a social media team to handle your marketing efforts will successfully tap your company into some of the most active, flourishing, and attractive online communities. A professional social media team will know exactly how to market to your niche audience in order to raise brand awareness and establish your company as an authority.
Improved customer relations.
Social media platforms are excellent resources to boost your customer relations when leveraged properly. The 42% of social media users who expect companies to respond to comments within 60 minutes illustrate the climate of immediacy and connectivity required online. Small businesses without enough time or manpower inhouse can still meet these expectations by outsourcing to a professional social media team that can help improve the customer experience.
More spare time.
Small businesses that are reluctant to join the social media bandwagon often cite time limitations as their primary obstacle. Even those that dabble still feel they’re wasting time when no results are produced. And with 58% of businesses spending less than 1 hour each week on Facebook, it’s not surprising why. By outsourcing all of your social media strategies to a dedicated team, you can avoid this problem without missing out on the myriad benefits that social media marketing can offer your company. You’ll have more spare time to focus on other aspects of your operation to keep things running smoothly.
Customized plan.
When working with a reputable social media team, your business will receive a customized social media marketing plan. A one-size-fits-all approach isn’t going to cut it in such a crowded market. These professionals will take the time to understand your services or products, your target audience, and your voice. They’ll tailor an entire plan around these parameters in combination with their expertise in the field for a more effective social media strategy.
More website traffic.
Websites play an important role for small businesses in lead generation, list building, sales, and much more. A boost in traffic to a company’s site almost guarantees an increase in all associated metrics. Through the promotion of related content and direct links, a social media management team can help increase the number of visitors to your site. This boost in traffic can come from your current social media following or through the use of dynamic and targeted ad campaigns available on these platforms.
Using the best tactics available.
As a business owner, you understand the unpredictability of the market. Social media platforms aren’t an exception to this turbulence as algorithms are subject to change, competition increases, and new platforms are always emerging. A team of social media professionals can help keep your company stay ahead of the competition by implementing the best tactics available and always staying abreast of the most recent changes. Since these professionals focus solely on social media, they’re able to create dynamic strategies guaranteed to yield a competitive ROI.
Even if you understand the importance of social media, that doesn’t mean you have the time to dedicate to it. If you’re short on staff or know-how, consider outsourcing your social media strategies to an expert in the game. Burnett Media Group has a division that specializes in customized and effective social media services. The Burnett Media Group “Soshily” is a dynamic social media management team with the right programs to fit your needs.